Mag unveils 'scratch 'n' sniff knickers' cover

Bizarre has announced plans for a 'scratch 'n' sniff' front cover featuring the scent of latex underwear.

Readers of the April issue of the Dennis Publishing magazine can scratch the picture of model Natalie Blair and sniff for the rubber smell, Press Gazette reports.

The front cover reads: "Sniff my knickers! Scratch Natalie's bum... Smell the rubber!"

Publisher Russell Blackman said: "The scratch 'n' sniff front cover of Bizarre is a completely unique concept and an industry first.

"It allows us to offer our readers an exciting and compelling issue, and a product that they will be proud to own."

He added: "The exclusive scratch 'n' sniff issue will also contain a special feature on smell fetishes to run alongside the theme of the front cover."