Odd
PETA spokesperson Ashley Byrne said that visitors to the new 'www.peta.xxx' website will see the group's most risqué ad campaigns mixed in with hidden-camera footage of animal cruelty.
Byrne told The Herald Sun: "We are preparing to launch our own peta.xxx site, but instead of just showing people our iconic ads we then show them how animals suffer for entertainment.
"Our racier actions are sometimes a way to get people to sit up and pay attention to the plight of animals."
No specific launch date for the website has been announced.
Charlize Theron, Pamela Anderson, Anna Nicole Smith and Brooke Hogan are among the celebrities who have appeared in PETA advertisements.
Watch Pamela Anderson discuss her work with PETA below:
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