Funny Video: Carlsberg's new biker advert
With people chatting to each other, rustling noisy popcorn bags and - worst of all - messing about on their mobile phones, we think wistfully of Mark Kermode's Wittertainment Code of Conduct.
With that in mind, we're not entirely sure what we'd do if we walked into a cinema and saw just two empty seats - slap bang in the middle of 148 scary-looking bikers.
That's the premise for Carlsberg's fantastic new advert, which you can watch below:
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