In a new series of advertisements, the Die Hard actor talks to the company's CEO Krzysztof Trylinski about some unique innovations he has come up with for the bottle, especially for the festive season.
Willis turns the bottle into a gingerbread man-maker, oven mitt and nutcracker in the short videos.
The actor will return as John McClane in A Good Day to Die Hard, which will be released in 2013.
He is currently expecting his fourth child, and first with second wife Emma Heming.
Watch the adverts below: