What Britain Loves: Harry Hill, grannies... and Fenton - video
Voiced by Harry Hill, the clip features a load of grannies, some excitable cheese-rollers and breakthrough star of 2011 Fenton the Dog, as the company tries its hand at "Giving Britain what Britain Loves".
Created by Saatchi & Saatchi - who were behind last year's hit 'Royal Wedding' ad, the commercial was always going to get a bit of attention.
Director of Brand at Everything Everywhere Spencer McHugh said: "2012 is a really significant year for Britain, so the campaign has been designed to capture and celebrate that sentiment of British goodwill, whilst also demonstrating T-Mobile's commitment to delivering ultimate value for money for our customers.
"As we head into an exciting year with the Queen's Jubilee and a summer of sport ahead of us, we believe we've really tapped into the feeling of the nation with a campaign that can't help but raise a smile."
Have they succeeded? Let us know what you think of the new T-Mobile ad in the space below.