But the people at Foster's have come up with a quirky new way of getting their brand name out and about - five exceptionally hairy men getting the Foster's logo waxed into their back hair. Ew!
It's all been done to launch the latest Brad and Dan 'Good Call' advert, where the two Aussie agony uncles field questions from a lad wanting to know whether or not he should get his back waxed.
The brand is apparently hoping to encourage men to be proud of their icky back hair by becoming "backvertisers" who pimp the brand.
Simon Burbage, 26, from Stockwell, London said: "I've been debating what I should do with my back hair for a while and I'm glad Foster's is encouraging men to be themselves - I'll be taking their advice!"
Brand manager from Foster's Nic Casby added: "We are encouraging men to embrace the laidback Aussie attitude to life and not be so concerned when it comes to their looks."
Foster's unveils its new backvertising campaign to launch its latest Good Call ad - encouraging men to be hairy and proud
Watch the latest Foster's 'Hairy Back' advert below: