Getty Images takes us from love to bingo - video
To prove the range of photos available at Getty Images, AlmapBBDO winnowed down 5,000 snaps to create a remarkable one-minute movie taking us From love to bingo in 873 images.
"The film is surprising when showing 873 images in 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story," the agency explained on YouTube.
"All photos, without any exceptions, are from the Getty Images archives."
It continued: "Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers.
"Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.
"The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency."
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