The famous picture of Morrissey with a cat on his head has been doing the rounds for quite a while now, and the ex-Smiths frontman rolled it out again only last year. Well, why not give it another whirl for a good cause?
"In his new ad for PETA, Morrissey continues his crusade for animals and asks you to help eradicate the animal overpopulation crisis by spaying and neutering your companion animals," PETA said on their website.
"Sterilising animals saves lives because it prevents thousands of unwanted animals from being born, only to compete with the existing homeless population.
"Although no one wants to dwell on this harsh reality, Morrissey reminds us that the animal overpopulation crisis must not be ignored."
The pressure group has urged people to sign its pledge to "support and practice animal birth control by spaying or neutering my companion animals, educating others about the importance of spaying and neutering and never buying animals from a breeder or a pet shop". We can get behind that.