George Lamb launches an epic domino rally - video
The broadcaster built the rally around his flat as part of The Wispa Time Well Mis-spent Foundation campaign to promote the Cadbury's chocolate bars.
"Time well mis-spent is a great philosophy," said Lamb.
"It has the potential to uncover some interesting, quirky and sometimes plain ridiculous ideas.
"Creating my domino rally was totally pointless, but epic! And I hope it will inspire others to get their creative juices flowing and to apply to The Cadbury Wispa TWM Foundation."
The foundation has received over 12,000 entries in less than six weeks.
Ten applicants each week were picked during the campaign and received a Goofing Off Grant containing £1,500 of prizes.