iPhone 5 to be a camera in spoof ad - watch
Shot in a similar fashion to other Apple promos, the clip shows that its latest product will actually be a DSLR camera.
The New Yorker mocks the ongoing rumours of the new iPhone, along with those who continually share photos of their food online.
Sacks jokes that a survey showed the number one priority of Apple users was to take photos of their meals throughout the day to make their lives seem more meaningful.
The video has been viewed over 2 million times since it was uploaded to YouTube on August 19.
The real new iPhone 5 is expected to be unveiled on September 12.
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