21-year-old Brett Cohen wanted to see what would happen if he walked the streets with security guards and a camera crew, reports the New York Daily News.
He has now posted a video of the stunt that he carried out last month on YouTube, and has already attracted almost 400,000 views in the last three days.
The video shows Cohen walking the streets of New York in the day dressed in normal 'average Joe' clothes and then in the evening wearing shades and an expensive-looking shirt.
Cohen asked his "crew" to create a buzz outside the Rockefeller Centre that a big-name star was inside. However he asked them not to say that he was famous.
Within minutes, a crowd of people gathered outside the entrance waiting to catch a glimpse of who they assumed was a big celebrity.
He added: "The only thing I told people to say was my name, we really wanted people to come up with their own answer."
Cohen, surrounded by his entourage, then proceeded to make their way to Times Square, where they ended up spending three hours taking pictures with people who wanted a piece of the "star".
A number of the people who took a picture with Cohen were asked about him on camera afterwards.
One man said: "I think he's excellent, I think he's absolutely awesome, I think he's got a great future in the movie business."
Groups of girls exclaimed how much they loved him and how much they loved his role in Spider-Man.
The video of the stunt ends with Cohen entering a subway station without his entourage, attracting no attention.
"I got a taste of fame, and it was good, but it's not something I would want as part of my everyday life," he concluded.
The stunt went off as Cohen and his friend had predicted when they devised the plan several months earlier.
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