The Landshut Cannibals are a minor league team in Landshut, Bavaria, and announced this week that brothel Lustra will be sponsoring the team for the upcoming season.
NBC Sports reports that the home strip is now coloured a bright pink, and will prominently feature the Lustra logo.
The deal resulted in fashion chain Wöhrl pulling out of a co-sponsorship of the Cannibals once they learned of the nature of Lustra's business.
Team spokesman Jürgen Eichbauer told local paper Süddeutsche Zeitung: "The operators of the brothel are legal people who do their business honestly and pay taxes.
"No wild-west methods are used, and the women are not forced. Prostitution is the oldest business in the world and therefore the cooperation is not objectionable to us."