Some people have argued that leader of the Labour party Ed Miliband hasn't done enough to get across a big idea to the electorate.
We've got a feeling that he's decided on something of a slogan, which he shared at his conference speech on Tuesday.
Yoinking David "call me Dave" Cameron's claim to be the heir of Disraeli's One Nation Conservatives, the leader of the opposition argued that it's his party who have taken up the position.
The New Statesman have "distilled to its purest essence" the content of Miliband's speech, to give you the chance to hear all of those "One Nations" without having to wade through the hour-long speech.
One.
Nation.
Ed Miliband's 'One Nation' - video
Published Thursday, Oct 4 2012, 14:27 BST | By Mayer Nissim | 4 comments
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