Khar Bii, which translates as This Sheep, features a cross-country search for Senegal's most perfect sheep.
Finalists from each region are chosen and compete for prestige as well as a prize of two million francs (£2,462, or $3,960). The animals are judged on their composure, size, and appearance.
Sheep are viewed as companion animals in Senegal, and the show aims to keep alive the long-held tradition of sheep raising.
Speaking to The AP, Abou Aziz Mare said of the show's popularity: "Some people love cats, some people love dogs. Here, we have sheep."
The show has almost 9,000 likes on its Facebook page, and an increasing number of people are reportedly vying to be contestants on the programme every year.
X Factor guru Simon Cowell is said to be producing a one-off dog talent show entitled Take the Lead, which will be aired on ITV1 over the Christmas period.
Watch footage from an episode of Khar Bii below: