The grotty 650-bed hostel has embraced its "watered-down beer", "rusty beds" and "levels of comfort comparable to a minimum-security prison", and it seems to have worked.
The lift is broken so signs point guests towards the "eco-friendly elevator" - or stairs - and by providing a limited amount of hot water they claim it "keeps water consumption moderate".
As a result of the website, the hotel has drawn attention from backpackers on a tight budget.
A disclaimer on the site reads: "Those wishing to stay at the Hans Brinker Budget Hotel, Amsterdam do so at their own risk and will not hold the hotel liable for food poisoning, mental breakdowns, terminal illness, lost limbs, radiation poisoning, certain diseases associated with the 18th century, plague, etc."
Visitors can stay at Hans Brinker from as little as €22.50 (£18 / $28) a night.
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