Pop Idol judge thinks that former Hear'Say singer Kym Marsh has had her fifteen minutes of fame.

"I think it's 14 minutes 59 seconds. That's it - she's got one second left," he told The Mirror today.

Marsh's third solo single, 'Supernatural', is currently a dismal 32 in the midweek sales chart.

Cowell added that she wouldn't be alone on her trip to the job centre, however.

"She'll be the first of many. A lot of artists are going to go this year," he added. "It's going to be a bloodbath but that's the way it goes. You spend so much money on these artists - it costs so much."