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In the show, the Virgin boss puts sixteen budding entrepreneurs through a series of physical, mental and business challenges as they aim for a top prize: $1 million and a job at the company.
Rebel Billionaire recently concluded its eleven-episode run on the FOX network in the States, but was nowhere near as successful as had been hoped. The series finished with just 3.7 million viewers, around a fifth the audience of Donald Trump's The Apprentice.
ITV2 beat off competition from LivingTV and FX for the UK rights to the show. A start date has yet to be set.
