Sir Alan Sugar at war with Piers Morgan

Apprentice star Sir Alan Sugar has entered a war of words with Britain's Got Talent judge Piers Morgan.

The two shows will go head-to-head at the BAFTA TV Awards tomorrow night after being nominated in the Programme of the Year category.

Morgan has already boasted that Talent will come out on top and admitted that he will enjoy beating Sugar, who fired him from Comic Relief Does The Apprentice last year.

However, Sugar has hit back at the former tabloid editor, claiming: "If Britain's Got Talent does win, it will be thanks to Simon Cowell, the organ grinder, rather than his monkey - Piers Morgan."