Former Big Brother contestant Stuart Pilkington has revealed that he is amazed by the number of men who now wear make-up.

Speaking at last night's Digital Spy Reality TV Awards, the ex-housemate admitted that he was pleased that his time on the Channel 4 show had made it more acceptable for men to wear eyeliner.

"The funny thing is, is that before Big Brother I never wore make-up. When I was in there, it was the first time, and I thought it was cool and quite punky, which is the sort of music that I like," he said.

"Where I'm from in Cheshire, it wouldn't be done for a lad to put make-up on, unless he wanted to end up in hospital, but now when I'm out there have been loads of people with eyeliner on and I think it looks pretty cool. It's kind of weird, the reaction to it, but it's been good."

When asked whether he plans to launch his own range of make-up, he replied: "I think it's still a possibility. There are a few other things, like whether I would front another brand like the Yves Saint Laurent launch, or whether I would be launching my own. So, it's still up in discussions at the minute. It's a possibility."