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The Apprentice contestant Karen Bremner has accused Sir Alan Sugar of being sexist.
The lawyer, who was fired from the show this week, believes that the Amstrad tycoon is clueless about how to deal with women.
Bremner is also unhappy that she was singled out by Sir Alan for the women deciding to flirt to gain an advantage during the first challenge.
"He seems to think if you're chatty and smiley that means you're flirting or you're using your sexual wiles to somehow gain an advantage," she told the Sunday Mirror. "He needs to drag himself out of the dark ages because we have breasts and if we put something on that shows them we can't help it. They're there."
"I personally wasn't flirtatious," she explained. "I was the least flirtatious of the girls. I shook the hand of the guy who gave us the fruit. But I was the figurehead and the woman leading that team so I had to defend what we as a team had done."
She added, "The third programme made me laugh because we walked into the Stock Exchange and he was about 30ft above us on a plinth and behind him is all this lighting and we're on the ground looking up to him. It was a god-like image with him talking down to us and we're straining our necks to look up. That made me feel uncomfortable."
