
Rex Features
The footballer unveiled the billboard in San Francisco last week to an audience featuring a large number of screaming women.
Commenting on the press coverage the advert has generated, Beckham said: "I'm sure you've seen the pictures but last Thursday I went to San Francisco to see the unveiling of the new Emporio Armani campaign I shot a while back.
"To be honest I was amazed by the huge billboard poster outside Macy's department store, but even more amazed by the amount of people who turned up to see it!"
He added: "I'm always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible."
> Click here for Gay Spy's gallery of Beckham's new campaign





