Feeds
Rex Features
Stallone will begin appearing in TV commercials and newspaper advertisements for the beverage from September 1.
The deal is rumoured to be worth $1 million.
"By inviting one of the most popular movie stars, such as Sylvester Stallone, to take part in Russky Lyod advertising campaign, we set a precedent not only for the distilled spirits sector but for the whole Russian advertising market," said a spokesperson for Synergy.
"We are confident that the new campaign will enhance the brand's recognisability and propel it to the top of sub-premium segment."
The campaign will apparently be based around the slogan: "There is a bit of Russian in all of us."
