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The model and actress has told People that she is developing a number of products that are both healthy and can help people lose weight.
She added that she decided to launch the brand after reading dietary advice for women looking to avoid developing breast cancer.
"I think we know now that many issues with women's health can be linked back to their diet," Hurley said.
"We've been saying for a long time that many breast cancer specialists recommend sticking to as low-fat a diet as possible, which all has to do with how oestrogen is stored in the body."
Hurley this month told The Sun that she is breeding pigs on her Cotswold estate.
