Kate Moss is being axed as the face of Rimmel because executives want to find younger models, according to a report today.

The cosmetics brand's advertising chiefs, who previously considered ditching Moss following her 2005 cocaine scandal, are lining up a series of young girls for a new campaign.

A source told the News of the World: "Age catches up with everyone - even Kate. But she hasn't been told anything by Rimmel. At 33 she's getting on in terms of modelling. And she recently moaned about her face, saying she needed Botox.

"Rimmel is a range for the younger market so that worried them. Now bosses are looking for younger models who can give the brand a fresh approach. Girls have been contacted in secret."