Sex And The City actress Sarah Jessica Parker is to join the celebrity trend in launching a new fashion line.

Parker, whose character Carrie Bradshaw in the hit show was famous for her outrageous style, will compete against the likes of Kate Moss, Madonna and J-Lo.

She spoke to Glamour about her plans for the new line, saying that she intended to aim at the high street market.

She said: "Madonna's H&M line is extremely directional, provocative and sexy. I don't know J-Lo's line as well, but I know that it's much more trendy than Bitten.

"L.A.M.B. by Gwen Stefani is much more avant-garde, definitely high fashion. But I don't want to do that for women, because that's not really their lives.

"It's a way of giving women without financial means access to good, simple, well-made clothes to feel proud of."