A London charity has been flooded with donations of Calum Best's aftershave from members of the public who received the scent as an unwanted Christmas present.

St Mungo's, the capital's largest homelessness charity, has asked for donations of cologne and other toiletries which will be passed on to residents at its hostels.

According to the Daily Star, the charity received more bottles of Calum's scent than any other product.

"It's a bit embarrassing for poor old Calum," a source told the newspaper. "For so many people to donate their aftershave to charity is humiliating. It's unlikely that his smell will ever sell again."

Best is expected to be followed by cameras for his own reality show later this year.