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The rapper has organised the event, which will pit California youth football team Snoop Dogg All-Stars, which he coaches, against a local Arizona team.
In a statement Dogg said: "The Snoop Bowl gives the kids a reason to work and play hard throughout the season, knowing that it all culminates on this day.
"It is about so much more than the game. The Snoop Youth Football League gives kids hope and meaning outside of just the sport."
The event takes place at Hamilton High School, Arizona on February 2.
Snoop Dogg releases his new album Ego Trippin' on March 17. It is preceded by the new single 'Sensual Seduction' on March 24.
