Biggins lands record panto deal

Rex Features

Christopher Biggins has secured his biggest ever panto deal to appear as Buttons in Southampton.

The 59-year-old I'm A Celebrity... winner will appear in Cinderella at The Mayflower theatre later this year.

Biggins' recent reality TV success made his acting services the subject of a bidding war, according to The Mirror.

"Undoubtedly my success on I'm a Celebrity... has brought me to a new audience," said Biggins.

"I think it would be fair to say that has led to a record fee for pantomime. I'm not going to say what that fee is, but I can say if the show does well I wouldn't do too badly."

A spokesperson for the theatre added: "This was a major coup. He is one of the greatest pantomime stars of all time."

Tickets for the show go on sale later this month.