Timberlake to front Givenchy campaign

Photorazzi/Janet Mayer

Justin Timberlake will be the new face of Givenchy's men's fragrance.

The singer, who is reportedly dating actress Kate Hudson, is joined by Liv Tyler, who has also agreed to front a campaign for the French cosmetics giant.

Alain Lorenzo, President and CEO of Parfums Givency, said: "Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance."

Givenchy's new fragrance will be launched worldwide in 2009.