Lee Mead fronting Asda ad campaign?

Any Dream Will Do winner Lee Mead will reportedly front an advertising campaign for Asda's clothing line.

The supermarket chain has approached Mead to model its George men's collection after being impressed with his style.

An Asda spokesman told The Sun that the supermarket is also looking to Mead's girlfriend Denise Van Outen: "We love the Technicolor dreamboat and his other half. They are very stylish."

The couple would replace Coleen McLoughlin, who was axed as the face of the George fashion range last month.