But a new contender has thrown his hat into the ring (and every other piece of clothing for that matter) - Everton goalkeeper Tim Howard!
The American shot-stopper channelled his inner romantic hero as he stripped down to nothing but a towel for the high-flying club's 12 Shades of Blue charity calendar.
"Shooting the calendar was lots of fun and myself and the other boys were happy to help out," the former Manchester United number one said.
"It's a great feeling to do something to help other people and I hope sales of the calendar raise a good amount for the charity."
And who's that showing off his abs on the calendar's front cover? Could it be Matt Bomer or Henry Cavill? Why no, it's Toffees pin-up Phil Neville!
The calendar features Everton's entire starting lineup - including hot new signing Kevin Mirallas and the majestically coiffured Marouane Fellaini - and benefits the Everton in the Community charity in its 25th year.
It is available from Everton's official website from November 22.
Photo gallery - Fifty Shades of Grey rumoured castings:
Copyright: PA Images Jonathan Short/AP