The 37-year-old footballer is wearing nothing but his Bodywear underwear for H&M in these behind-the-scenes shots from the upcoming advertising campaign directed by Guy Ritchie in Hollywood.
Speaking about Becks, Ritchie gushed: "David makes the perfect leading man.
"For me this felt more than a campaign - it was like directing a short film."
Beckham added: "Working with Guy has been a fantastic experience.
"I hope everyone has as much fun watching the film as I had making it."
The campaign, which sees the sports star running through the streets and back gardens of Beverly Hills in nothing but his briefs, debuts worldwide on February 6.
We can't wait!