Calum Best has announced that he will reinvent his image.

In an interview with Closer, the 27-year-old insisted that he doesn't want to be seen as a "seedy Lothario".

He commented: "I'm sick of being known as a womanizer. I don't mind the playboy image - but I don't like people calling me a seedy Lothario.

"It's just not me, and I'm trying to reinvent myself to change people's perceptions."

He added that the death of his father George Best in 2005 sent him off the rails and prompted debauched behaviour.

"When my dad died it messed me up," he explained. "Being pictured wearing a towel, snorting cocaine off a hooker's body, was my lowest point. It was the wake-up call I needed, and put everything in to perspective."