Piers Morgan hits back at "smug" Ross

Piers Morgan has hit back at Jonathan Ross after being branded a "waste" by the chat show host.

In an interview with Charlotte Church last month, Ross claimed that Piers is not qualified to judge hopefuls on Britain's Got Talent.

Morgan has now gone on the offensive, vowing to have the last laugh when his new ITV chat show goes head-to-head with Ross's programme next year.

"Early next year, our chat shows will compete for ratings. And the sad truth is that I think Wossy's had his day," Morgan told the Daily Star. "He looks bored, has grown insufferably smug and when Four Poofs And A Piano get bigger laughs than you, it's over.

"In contrast to his sycophantic, smarmy, simpering and increasingly lecherous interviewing technique, I intend to actually ask some proper journalistic questions.

"I wouldn't have started a public spat. But since he's started one and clearly intends to continue one, I'm forced to defend myself."

Piers was also involved in a public feud with Sir Alan Sugar earlier this year. He described Sugar as "revolting" after they rowed over the popularity of Britain's Got Talent and The Apprentice.