Messenger fronts new Ultimo bra campaign

Glamour model Melinda Messenger has been confirmed as the new face of Ultimo underwear.

The former Celebrity Big Brother contestant, 37, will front a campaign aimed at women with larger than average busts.

Messenger, who has 34DD boobs, replaces actress Gemma Atkinson. Ultimo boss Michelle Mone said the new designs will "do wonders for women's confidence."

The mother-of-three recently split from husband Wayne Roberts.