Lydon becomes face of Country Life butter

Sex Pistols singer John Lydon has become the new face of Country Life butter.

The controversial rock star will front an upcoming TV advertising campaign, according to Mad.co.uk.

"We don't think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear," said the company in a statement.

"He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising."