The actress is said to be teaming up with fitness expert Tracy Anderson, who has already opened two studios in the US, for the global enterprise.
"Tracy and Gwyneth are out to make some serious money. [Gwyneth] is convinced the studios will be a huge success and she and Tracy have hatched plans to open a chain of them in Europe, Asia and Australia," a source told the Daily Mail.
According to the source, Paltrow and Anderson have been encouraged by the sales of a fitness DVD they released last year: "The DVD they made has been pouring off the shelves. It's been endorsed on the cover by Gwyneth and Madonna, and Gwyneth is pushing it to anyone she can. She has been amazed by the fitness results Tracy’s helped her to achieve."