Snoop Dogg launches headphone brand

Snoop Dogg has put his name behind a new brand of headphones.

The rapper has teamed up with Skullcandy Inc. to release the new product.

"The Snoop Dogg Skullcrusher is the hottest headphone comin’ to a hood near you. I've been a fan of their products for years and I decided it was time to break bread with them," he said in a statement.

"Our headphones are fly, affordable, and most importantly - bangin' like Niggaracci beats. Make sure to scoop a pair in Spring 2009 and be on the lookout for more Snoop Dogg/Skull Candy products, ya dig?!?"

The headphones, which are available from the summer, are described as having 'shock and awe levels of bass' which allow "listeners to take Snoop wherever they go".