Duffy lands Diet Coke deal

Duffy is to appear in the new Diet Coke advert.

The singer will become the face of the brand for its European advertising campaign.

In a series of 30 and 60-second ads, she will "appear alongside other strong, sassy young women who are celebrating their right to stand up to the pressures of modern day life".

"I love the attitude of this new Diet Coke ad. I drink so much of the stuff, they were either going to give me shares in the company or put me in the advert," Duffy said in a statement.

Speaking ahead of the campaign's launch, Coca Cola Marketing Director Cathryn Sleight said: "Our campaigns are well known for tapping into a powerful social and cultural zeitgeist and Duffy is a great embodiment of today's modern female attitudes.

"She has a strong appeal with our core female audience and we're confident that this campaign will become just as iconic as previous Diet Coke advertising campaigns."