Kanye: 'I'm changing my name'

Kanye West has announced that he is changing his name.

The rapper said that he has been "forced" to adopt a new pseudonym for the launch of his Louis Vuitton footwear range.

"Due to what has happened - what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis 'The King' Jr. Address me as such," he said in a video blog.

In a reference to T.I’s track 'Swagger Like Us’, he added: "And until then I will be in the building, swagger on a hundred-thousand trillion."

West's footwear range will be available from the summer.