Jodie Kidd launches new self-tan range

Strictly Come Dancing's Jodie Kidd has launched a new range of self-tan that doesn't smell.

The model and TV presenter took to the streets of London yesterday with a team of sniffer dogs as part of the St Tropez campaign launch. The new brand of self-tan claims to reduce the product's distinctive smell by a minimum of 70%.

"Since I took to the dance floor in Strictly last autumn I have barely had a self-tan free day," said Kidd. "But I really dislike the smell to the point of hiding from people post-tanning, so they don't pick up on it

"St. Tropez's new fragrance is great and I will be wearing my optimistic tan with pride this summer!"

Kidd explained that she is backing the campaign because St Tropez is an "innovative" brand and she believes in "supporting British business".