Geldof 'is perfect for lingerie ads'

Michelle Mone has said that Peaches Geldof was the "perfect choice" for her company's Miss Ultimo range.

The Comic Relief Does The Apprentice star told the News Of The World that the socialite projected the right image for the brand.

Mone said: "Peaches was the perfect choice for this campaign. She's young, edgy with lashings of style."

Geldof said: "I'd rather young girls were looking at a normal body like mine rather than an anorexic model.

"Dad hasn't seen the pictures yet. But I'm not worried about his reaction because I'm a 20-year-old woman not a 13-year-old girl. I'm glad I can earn money like this."

Past Ultimo models have included Melinda Messenger, Mel B and Suzanne Shaw.