Hundreds attend Beckham underwear launch

Hundreds of fans have attended David Beckham's launch of Armani's latest underwear range on Oxford Street.

The England footballer arrived at Selfridges department store this morning to unveil a giant poster of himself posing in the tight-fitting pants.

Beckham was greeted by cheers and screams at the front of the store in central London.

The 34-year-old admitted that he found it a "little embarrassing" when the photos were revealed to the public and confessed to "working out a little" before the snaps were taken.

66-year-old Maureen Reynolds, who was one of the first in the queue to meet the sports star, told Sky News: "I've brought calendars and books for him to sign. I'm his biggest fan and have been for years because he's a fabulous footballer."

Designer Georgio Armani commented: "David has a great sense of style and he is also very sexy. David is genuinely a positive role model - a sports hero, husband and father. And it is for this that I applaud him."