Showbiz
WENN
The fast food company will join with retailer Selfridges to sell the product for £4.99, the Daily Mail reports
The poster campaign features Morgan's head on a model's half-naked body wearing a chunky Burger King medallion.
The tagline on the image reads: "The scent of seduction. With a hint of flame-grilled meat."
A Burger King spokesman said: "It's a very manly smell. It's a real change from the his-and-hers type scents.
"It's well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone."
More: Piers Morgan, Showbiz
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