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Piers Morgan has mocked Jonathan Ross's viewing figures, suggesting that he has not yet recovered from last year's scandal involving actor Andrew Sachs.
Ross was given a 12-week suspension by the BBC after he and Russell Brand left obscene messages on Sachs's answering machine during a radio programme.
Speaking at the premiere of Bansky's Coming To Dinner in London, Morgan told London Lite: "I don't think Jonathan Ross has bounced back from the Andrew Sachs scandal.
"Three million viewers, when I get over five million? If I were him I'd shoot myself."
Morgan's Life Stories attracted 4.98 million viewers when the presenter interviewed Katie Price, but figures dropped to 3.66 million for his talk with Richard Madeley a month later.
Friday Night With Jonathan Ross had 4.74 million viewers on its return in January, but has reportedly since settled to pre-ban figures of around 3.74 million.
Morgan has previously described Ross as "smug" and said that the broadcaster and his peers were "entertainers who wouldn't know a good journalistic question if it bit them on their backsides".
