Geri Halliwell's new single, Ride It, has been slated by The X Factor judge Simon Cowell, according to The Mirror today.

"I think it's rubbish," Cowell said, after seeing a preview of the video on CD:UK.

"It's one of the worst videos I've ever seen in my life," he commented, before adding, "If I was her record label and that video arrived on my desk I'd throw it in the bin."