Lily Allen launches jewellery line

Lily Allen has launched her own self-titled jewellery line.

The singer said that she was "very proud and excited" about the venture on her Twitter page yesterday ahead of today's promotion of the 'Lily Allen' range at Claridge's in London.

Allen recently told Vogue: "I love jewellery, always have done. I feel that it completes an outfit. You can change your whole look just by changing which jewellery you choose to go with what you're wearing.

"I'm really pleased with all of the designs, we worked hard on getting them exactly how we wanted them from choosing the right chain length and thickness to deciding what should be in gold and what looks better in silver. I do love the animals though - the pandas are fantastic."

The jewellery line will be available to buy from September 2009.

Allen recently featured as the model in the advertising campaign for Chanel's Coco Cocoon handbags.