Ainsley Harriott launches 'No Chip Week'

Ainsley Harriott is plotting a tour of the UK in a converted chip van to launch No Chip Week.

The Ready Steady Cook chef will attempt to get the country eating healthier alternatives to the potato snack.

"We all love a good chip, but eating the same thing day-in, day-out can get really boring - there are so many delicious alternatives such as risotto, pulses and couscous, so I am throwing down the gauntlet to all the chip addicts, challenging them to go a week without their fix," he told PA.

He added: "With my No Chip Week van, I want to see people trying something different, and couscous is a great example of this. It's quick, easy and delicious."

The campaign comes off the back of a survey which revealed that over half of the population eat chips at least once a week.