Charlotte Church to be new face of Iceland?

Charlotte Church has reportedly become the new face of Iceland.

According to The People, Church signed a £250,000 deal with the supermarket and has already started filming television adverts.

"Charlotte's perfect for the role," an Iceland source said. "She is a mum, down-to-earth, and has a huge following of fans who are also Iceland's target shoppers."

Church would be taking over from Kerry Katona, who lost her Iceland contract last month when a video emerged of her allegedly taking cocaine.