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Holly Willoughby was presented with a British Sausage Week 2009 'Banger Award' on This Morning today.
The Xtra Factor host received the sausage-shaped gong for her services to the meat product.
Willoughby, who claimed that the title was her "finest hour", told viewers: "Amazing! Bangers and mash for tea I think!"
Writing on Twitter about the incident, her co-host Phillip Schofield said: "Wait 'til you see Holly's award. I'm very jealous. Holly is really rubbing my nose in this award, which is not a pretty sight."
